Home & living
New domain to Top 5 in 60 days — semantic architecture, intent-led on-page optimisation and coverage expansion.
→ +3.900% clicks · avg. position 17.5 → 5.0
SEO Strategist · Porto, Portugal
Organic growth,
engineered.
I build organic growth systems — from technical architecture to execution. Recruiters and founders hire me when SEO needs to behave less like a guess and more like an operating discipline.
01 — About
I work where technical SEO, content strategy and automation meet. My approach is systems-first: documented workflows, measurable hypotheses, and AI used as leverage — not as a shortcut. I care about durable traffic, not vanity rankings.
Technical SEO
- Site architecture
- Internal linking systems
- Crawl & indexation
- Structured data & schema
- Core Web Vitals (LCP/INP/CLS)
- Technical audits
- hreflang implementation
Content & Search
- Keyword research
- Search intent analysis
- Topical authority
- Content architecture
- Editorial workflows
- Copywriting
AI & Automation
- AI-assisted SEO ops
- Workflow automation
- AI workflows & custom agents
- Cannibalization detection
- Query clustering & intent classification
Data & Reporting
- SEO data analysis at scale (GSC, crawl, log data)
- Dashboard creation for SEO reporting and strategy
- Large dataset processing and insight extraction
- Performance visualisation and client-ready reporting
- No-code site development (Lovable, WordPress)
02 — Experience
A decade in search, content and editorial systems.
-
SEO Specialist — Clever Advertising
Apr 2023 — Present- Lead technical SEO across high-traffic affiliate properties in regulated verticals.
- Built AI-assisted operations layer to scale content production and audits.
- Owned a full recovery cycle: site dropped from 10M to 5K daily visits — engineered the strategy that brought it back to full traffic.
Signature result
Site recovery: 10M → 5K daily visits → full recovery.
-
Copywriter & SEO Junior — KuantoKusta
Mar 2020 — Apr 2023- Architected a content-led SEO strategy that increased organic blog traffic by 60% and organic-driven revenue by 200% within four months.
- Built keyword clustering and seasonal opportunity mapping aligned with commercial campaigns (Black Friday, Christmas).
- Established editorial guidelines and SEO governance for a team of freelance content writers.
-
Copywriter & Partnerships — BW Media
Jun 2016 — Dec 2019- Produced editorial content and managed brand partnerships across digital titles.
- First exposure to search — where the SEO obsession started.
03 — Selected Work
Projects shipped and rescued.
Industrial / 3D printing
Dispersed organic presence consolidated into sustained Top 10 rankings through topical relevance and structural reinforcement.
→ 5x impressions · position 25 → 9.7
E-commerce / Jewellery
Full e-commerce build with CWV optimisation as a core requirement from day one — architecture, performance, and on-page built for speed and search.
→ CWV-first build
Sports news site
Publisher — anonymous case
Recovered a sports publisher hit by the Helpful Content Update through editorial restructuring and entity work.
→ 99% drop → recovery
04 — Contact
Let's talk about organic growth.
For recruiters
Open to in-house SEO roles at product, SaaS or health companies in Portugal — remote or Lisbon-based.
For founders & teams
Selective freelance engagements with SMBs that want SEO treated as infrastructure, not a checkbox.